PPC / Google Ads


Pay-Per-Click advertising is a form an digital marketing where advertisers pay each time their ad is clicked.

These ads could be the first few search results, which are always paid ads, or it could be actual ads you see in certain locations while surfing various websites.

This involves bidding for keywords and creating high quality ads. These two elements determine which ads are shown – highest bidder and quality score.

While it’s a simple concept, things get complicated.

A high quality score with a lower bid could win over the highest bidder with a low quality score.

Using what is called a broad match could end up in clicks that don’t convert and wasted ad spend.

Some keywords are so competitive that the cost per click is just too much, so you need to get creative and find less competitive keywords that are still relevant.

And on and on.

We have the experience and expertise to get the most ROI on every dollar you spend on advertising.

Google Search Ads

The Search Network refers to when people actively search for something in Google. For example, say you have a local renovation company. Your ads will show to potential customers when they are searching for “renovation company”.

Google Display Ads

The Display Network allows you to target those who are most likely to be interested in your products or services, and show them your ads while they are browsing websites, watching youtube videos, and so on.

Video Ads / Youtube

Video ads are just that, video ads. Video is growing rapidly so it’s also become an important marketing tool. Your video ads will show on youtube as well as accross the Google Display Network.


Retargeting is like following up. This will target your ads to those that have visited your website or engaged with your content but never pulled the trigger yet.

At Grandway, we have the experience and expertise to get the most ROI on every dollar spent on advertising. We’ve completed all of Google’s courses within their Academy for Ads and hold all Google Certifications.


We would love to learn more about your company’s product and services and discuss how Google Ads can help your business.

Free consultation – no pressure. We’ll leave you with a strategy and proposal if you wish to move forward and work with us.

Let's Connect!


Get a free consultation regarding your company website and digital marketing project along with a proposal if you wish to move forward and work with us.

Grandway Marketing
2021 Brunswick Street
Halifax, NS, Canada
Halifax: (902) 982-1442
Toronto: (647) 873-4224