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Is your website working for you? I mean it’s up, it’s online, but is it really working for you? As you read through the 7 basic things below I want you to take a look at your website, see where it stands on these 7 things and I promise you’ll know if your website is great or if it’s trash.

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1. Does it represent your brand image?

 

Brand image is how customers and potential customers perceive your company. The first places potential clients that have yet to do any business with you will look at, is your website and your social media. If you offer a great quality product or service, are you also showing that through a high quality website? It all needs to match up. If your website is low quality, outdated, cheap, half assed, that is exactly what potential customers visiting the website will think of your actual company, services, and/or products.

Fast Facts:
82% of consumers search online for products and services before buying.
86% of consumers search online to find local businesses.

 

2. Does it speak to your audience?

 

While it’s definitely a good thing to showcase the services your company provides and projects you’ve worked on, it should be framed in a way that speaks to your potential customers visiting the website. This relates to a concept in sales that, in order to succeed you can’t sell on features, you must sell on benefits and results.

 

3. Does it build credibility and trust?

 

Potential customers go to your website when they are actively looking to buy, or at least looking into buying, products and/or services that you offer. However, they are also there to make an informed decision and avoid making the wrong decision. For this reason, your website should have testimonials, reviews, images of projects, or whatever else applies to your industry that increases credibility and trust.

Fast Fact:
75% of consumers judge the credibility of a company based on their website, and they do it in 10 seconds or less.

 

4. Does it display well on all devices?

 

Now we’re moving on to the more technical side of things. Given that the majority of internet traffic comes from smartphones nowadays it is extremely important that your website is ‘responsive’. Responsive websites adjust themselves automatically to look great and function properly on all devices – smartphones, tablets, and computers.

Fast Facts:
Even though responsive design emerged in 2010, only 30% of small businesses are responsive.
80% of consumers will leave a website that doesn’t look right on their mobile devices.

 

5. Does it show up in Google searches?

 

If your website doesn’t show up on the first page of results when potential customers search for services or products like yours, you are already missing out big time. If it doesn’t even show up on the second page, it might as well be on the 20th page. Now, to get it on the first page you need SEO (search engine optimization) which takes skill as well as time. The quicker alternative is to bid on keywords in Google Ads, which can be costly. Nonetheless, given that everyone searches on Google for everything it’s important you rank as high as possible.

Fast Facts:
75% of users never click past the first page of search results.
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

 

6. Does it generate leads?

 

Here’s the thing. Ultimately, your website should be bringing you leads. As long as there is traffic going to your website, a percentage of that traffic should be converting. The percentage depends on everything I’ve already mentioned as well as having a good offer, calls to action in the right places, among other things. If you’re not getting leads, you need to look at the traffic. Which brings me to number 7…

 

7. Does it feature analytics tools?

 

Analytics tools, such as Google Analytics (the only one I’ve ever used), are key to making your website work for you. Analytics allows you to measure many variable and key indicators such as traffic, keywords used to find your website, time spent on each page, and a lot more. This allows you to find weaknesses, strengths, try out different tweaks, and gradually improve the results you get.

 

Conclusion

 

If your website is not a great representation of your brand image, if it doesn’t speak to your target audience, create any credibility or trust, if it’s not responsive and doesn’t display well on all devices, if it doesn’t show up in Google searches, if it doesn’t generate any leads, and finally, if you can’t track any data, then your website is definitely not working for your business. If anything, it’s negatively impacting your business.

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Feel free to reach out and connect with me. I can take a quick look at your website and chat about it – absolutely no cost or obligation.

Nic Stana
Founder